A Cultural Guide to INTERNATIONAL BUSINESS

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  • Power Distance
  • Individualism
  • Masculinity
  • Uncertainty Avoidance
  • Pragmatism
  • Indulgence

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France


It’s crucial not to underestimate the role of culture when doing business internationally. Using the metrics divised by Hofstede and Minkov and expert input, we’ve put together a comprehensive guide to understanding international business cultures.

power distance

Measures how willingly people who have no power accept the unequal spread of power in their society.

00|35

Low|High

i

Individualism

Expresses the extent to which the loyalty of individuals lies with themselves first, or whether their individual loyalty lies first with the group they belong to.

00|35

Low|High

i

Masculinity

The extent to which people value the achievement of goals and the importance of status over the process of goal achievement, and put more of a focus on their quality of life.

00|35

Low|High

i

Uncertainty Avoidance

Measures the degree to which rules and regulations are needed/desired in order to deal with the unpredictability of life in general and more specifically, the future.

00|35

Low|High

i

Pragmatism

Measures the extent to which a culture has a pragmatic and practical, time-wise future-orientated perspective, rather than a normative historical or time wise near term point of view.

00|35

Low|High

i

Indulgence

The extent to which members of a society try to control their desires and impulses.

00|35

Low|High

i