Cookies

Advisory Insurance Brokers Limited (‘Towergate’) along with its subsidiary companies uses cookies on its websites to provide you with the best experience when browsing our content.

What are cookies?

Cookies are text files containing small amounts of information which are stored on your device when you visit a website. Cookies are read by the originating website on each subsequent visit, or by another website that recognises the cookie. 

The purpose of cookies is to make websites work most effectively for you as the user, by allowing website functionality and providing information to the website’s owners. Examples of website cookie use include:

  • Keeping items in a shopping basket when you are browsing an online store
  • Storing logins for your online account details
  • Storing website information preferences (e.g. your location)

What types of cookies are there?

Cookies can be broken down into two main types: first-party and third-party.

  • A cookie is first-party if set by the website (domain) being visited.
  • A cookie is classed as third-party if it is issued by a different website (domain) to that being visited.

Each cookie will be either a persistent cookie or a session cookie.

  • Persistent cookies remain on a user’s device for the period of time specified in the cookie (which may be after the browser has been closed).
  • Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

Cookies can also be broken down into categories, according to their purpose. The cookies that are used on Towergate websites are based on the International Chamber of Commerce guide for cookie categories:

  • Category 1: Strictly necessary cookies - These cookies enable services you have specifically asked for.
  • Category 2: Functionality cookies - These cookies remember choices you make to improve your experience.
  • Category 3: Performance cookies - These cookies collect anonymous information on the pages visited
  • Category 4: Targeting cookies or advertising cookies - These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
  • Category 5: Other 

Cookies used on towergateinsurance.co.uk, by category:

1. Strictly necessary cookies

Name Description Duration Set by
ASP.NET_SessionId Session cookie   Session First-party
_dc_gtm_UA-# This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.  1 day First-party
AWSALB Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 7 days First-party
AWSALBCORS Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 6 days First-party
Cookie Consent Stores the user's cookie consent state for the current domain. 1 year First-party
laravel_session This cookie is used internally by the website’s owners, when uploading or renewing website content. 1 day First-party
test_cookie Used to check if the user's browser supports cookies. 1 day First-party
TS# Used to ensure website security and fraud detection. Session First-party
XSRF-TOKEN Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 1 day First-party
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. 2 years First-party
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. 2 years First-party
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. 1 day First-party
collectgoogle-analytics.com Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. Session First-party
#,#

Used to  collect data about the visitor's behaviour regarding using phone numbers in the website (call tracking).

Persistent First-party
#,#_expiresAt

Contains the expiry-date for the cookie with corresponding name.

Persistent First-party
_ir_clickid

Used to collect data about the visitor's behaviour regarding affiliate content.

 Persistent First-party

2. Functionality cookies

Name Description Duration Set by
gwcc This cookie is set by Google Website Call Conversion. The cookie is used to track any call conversions on mobile devices. 2 months 

First-party

wisewords This cookie acts as a counter for Feefo comments that allows them to be rotated. It stores a number that is incremented to show different comments at different times.1 monthFirst-party) 1 month

First-party

IR_gbd Persistent affiliate tracking cookies. 1 year First-party
IR_10498 Persistent affiliate tracking cookies. 1 year First-party
IR_PI  Persistent affiliate tracking cookies. 1 year First-party
brwsr Collects data on the user across websites - This data is used to make advertisement more relevant.  2 years Third-party

3. Performance cookies

Name Description Duration Set by
_vwo_uuid_v2  This cookie is set by Visual Website Optimiser and is used to measure the performance of different versions of web pages / make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website. 1 year                  First-party
_gcl_au This cookie is used by Google Analytics to understand user interaction with the website.               2 months First-party
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.         2 years First-party
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.   1 day First-party
com.silverpop.iMAWebCookie This cookie is installed by IBM Silverpop. Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 999 days     First-party
com.silverpop.iMA.session    This cookie is installed by IBM Silverpop to track customer interactions on the site. Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 day        First-party
com.silverpop.iMA.page_visit     This cookie is installed by IBM Silverpop to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. 1 day       First-party
_BEAMER_FIRST_VISIT_zeKLgqli17986 This cookie is installed by Hotjar to assess user behaviour. 10 months Third-party
_BEAMER_USER_ID_zeKLgqli17986 This cookie is installed by Hotjar to assess user behaviour. 10 months Third-party
_hjAbsoluteSessionInProgress This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. 1 day Third-party
_hjFirstSeen This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. 1 day Third-party
_hjid Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 1 year Third-party
_hjid Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Persistent  Third-party
_hjIncludedInPageviewSample Used to detect whether the user navigation and interactions are included in the website’s data analytics. 1 day  Third-party
_hjIncludedInSessionSample Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. 1 day  Third-party
_hjTLDTest Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Session  Third-party
v.gif This cookie is set by Visual Web Optimiser to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website.  Session  Third-party
OMWNH3aNFIW04h2wHBAiwSP1YfBAwOQIldP3d0nd

Used to measure behaviours of users who engage with Poptin pop-up advertisement-content on the website. 

   Third-party
testTLD Registers statistical data on users' behaviour on the website who have come through the Acoustic/IBM/Silverpop email platform. Used for internal analytics by the website operator.    Third-party
WCXSID Registers statistical data on users' behaviour on the website who have come through the Acoustic/IBM/Silverpop email platform. Used for internal analytics by the website operator. Session  Third-party
WCXUID Registers statistical data on users' behaviour on the website who have come through the Acoustic/IBM/Silverpop email platform. Used for internal analytics by the website operator.    Third-party
WCXSID_expiry  Contains the expiry-date for the cookie with corresponding name. Session Third-party

4. Targeting cookies or advertising cookies

Name Description Duration Set by
IDE Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. 1 year First-party
MUID Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.                                                   1 year First-party
_fbp This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.      3 months First-party
fr  The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin. 2 months  First-party
TS01b86911     Third-party
_gcl_au This cookie is used by Google Analytics to understand user interaction with the website.  3 months First-party
_uetsid

This cookie is used by Google Analytics to collect data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement.

1 day First-party
_uetsid

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Persistent  First-party
_uetsid_exp

Contains the expiry-date for the cookie with corresponding name.

Persistent First-party
_uetvid

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

1 year First-party
_uetvid

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Persistent First-party
_uetvid_exp

Contains the expiry-date for the cookie with corresponding name.

Persistent First-party
ads/ga-audiences

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Session First-party
brwsr

Collects data on the user across websites - This data is used to make advertisement more relevant.

2 years First-party
cm

Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined through third-party ad-serving-companies.

Session First-party
IDE

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

1 year First-party
IR_gbd

Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.

Session First-party
IR_PI

Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.

2 years First-party
irld

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

179 days First-party
MUID

Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

1 year First-party
pagead/1p-user-list/#

Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.

Session First-party
poptin_c_visitor

Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended.

29 days First-party
poptin_client_id

Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended.

Session First-party
poptin_every_visit_session

Implements pop-up advertisement on the website.

Session First-party
poptin_new_user

Implements pop-up advertisement on the website.

Session First-party 
poptin_old_user

Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended.

1 day First-party
poptin_origin_landing_page

Implements pop-up advertisement on the website.

Session First-party
poptin_referrer

Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended.

1 day First-party
poptin_session

Implements pop-up advertisement on the website.

1 day First-party
poptin_user_id

Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended.

1 year First-party
RUL

Used by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient.

1 year First-party
tr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Session First-party

 

Why should I use cookies?

When you visit a Towergate website, we download a “cookie” to your computer. A cookie identifies your computer (by what is known as an IP address) to our server.  

We use cookies to improve your browsing experience on Towergate websites. They allow you to browse our webpages and use all functionality, and see content that is more relevant to you. It also helps present the content most appropriately for the type of device you are using.

Cookies on Towergate websites collect information about how you are accessing and browsing them, such as the device and browser you are using and the IP address your device is accessing the internet from. The cookie enables us to retain your profile as you navigate our website, and prevents the need to re-collect information about you or your desired purchases.

Disabling session cookies will affect the performance and functionality of the website and disabling other cookies may also have an adverse impact on functionality.

What third-party cookies do you use?

If you use social media channels including Facebook, Twitter, LinkedIn, YouTube, Google+ and Instagram these websites will use cookies to let you login to your account and share content from our websites with other users of the channels. We also use third-party cookies from third parties including Bing, DoubleClick, Google Analytics, Compliance, LivePerson, Feefo, Hotjar, Visual Website Optimiser, Silverpop and Google Lead Services. 

These cookies do not allow us access to your accounts or provide us with any confidential information relating to your accounts. They do allow us to provide you with appropriate marketing ads via these social media channels.

Anonymous and pseudonymous cookie data

Most data stored by cookies placed by Towergate websites is anonymous, but there may be some occasions when, in order to provide the best website functionality, information is recorded in cookies that relate to you. This ‘pseudonymous’ information, however, is stored separately and securely on our systems, so that the data cannot be attributed to you.

We believe in protecting the personal information that you provide us with: see our fair processing notice for more information.

How do I accept cookies?

When you first visit one of our websites, you will see a message saying that we use cookies to improve your experience and some have already been set. This setting is designed to provide the best performance and functionality of our websites, in order to offer the best experience to you as the user.

If you are happy with this, you can select ‘Accept all’ cookies or alternatively you can choose your own cookie preference from the options presented for all except strictly necessary cookies.

If you change your mind at any point, you can reselect your cookie preferences by clicking on the link labelled ‘Cookie settings’ which appears at the bottom of each website page.

How do I manage cookies?

If you do not wish to have cookies stored when you visit Towergate’s websites, you can adjust the settings of the browser you are setting.

Please note, however, that if you turn off your cookies it may make browsing Towergate’s websites much slower, and will affect performance and functionality. In particular, you will not be able to purchase products or request quotes online as the functionality for these require cookies that fall under the ‘strictly necessary’ cookies.

Guides on how to manage cookies for common browsers are linked below:

Read more about cookies or about online behavioural advertising.