Small Business Owner Q&A in the Covid-19 Crisis: Personal Fitness Trainer

What was your business before Covid-19 and how was it impacted?

Alex Wren is a small business owner, and part time body builder. She, like many others, have felt the impact of Covid-19 as her traditional way of running the business has to be stopped, as it involved working 1-to-1 in close proximity. However, we spoke to Alex to find out how she is coping with the current conditions, and how she is trying to diversify to keep the business going.

Wren A Fitness (Instagram: alexwren_fitness, Facebook: WrenAfitness) is a Personal Trainer business where clients come to a home gym and have a personal training session. Mum and Dad also run similar businesses from home, so we share the space between the three of us. We have had to completely shut the business down in line with commercial gyms, despite us increasing the level of cleaning we were doing between clients. Mum trains vulnerable people and therefore she had to shut down as soon as the severity of the virus became clear.

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What are you doing now and where did you get the idea from?

I’ve launched a new service in so much as I am now doing personalised workout plans through video. A client will contact me and we will have a short consultation so I understand their goals, body, any potential injuries or weaknesses as well as how often they want to work out. I then design a schedule with walkthrough videos which I bespoke for each client. I saw a lot of PTs doing Zoom or Skype sessions, but that that didn’t appeal to me as I wanted to avoid potential pausing and breaks that could occur by not understanding what equipment the client had. I have found having time to plan a session meant fluidity, and in turn a better service and workout.

As well as it being a way to keep my current clients on track, its been a good way of getting new clients during lockdown and also potentially afterwards.

What has the reaction been so far? What’s going well?

A really positive reaction and lots of interest. It’s priced well and I think that has helped get people to come to me to have conversation. As I have more time, I can under-price and over deliver in terms of quality and content, so that my clients are getting the maximum benefit I can offer. I appreciate it’s a hard time for a lot of people at the moment financially and in terms of stress, so I feel like it’s my little way of also giving back to people who need that support.

What type of insurance do you have and did you need to change it?

Yes, we have public liability insurance to cover people coming to the gym and the physical injury or damage that could occur by them being a client. We haven’t changed our policy as that wasn’t a primary focus. It was more about thinking of a different angle to service and to speak to my clients and potential new clients. 

How important is having insurance to you?

Since qualifying, it’s been something I’ve constantly had, but touch wood I’ve not had any incidents or had any claims. I think it’s important to maintain it, but until I do need it, it’s an expenditure.

Has this changed your view of insurance?

I am aware of professional indemnity and my need to make sure the advice I am giving people is covered as well as the hands on, normal sessions I give.

What are you most looking forward to when we are over Covid-19?

Being able to do 121 PT again! I really miss the personal interaction and watching people progress as I find that one of the most rewarding parts of the job. I am keeping in touch with people via texts, calls and WhatsApp, but it’s not the same as being face to face.

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Help for businesses during the Covid-19 outbreak

If you want support with your business at this challenging time, read useful articles in our coronavirus information hub.