What’s in a name… and why ‘Everywhen’?

Words are curious things. They evolve, fall out of favour, and re-emerge in unexpected ways. A troll was once a mythical creature under a bridge – now it’s someone causing trouble online. To ghost someone no longer involves a white sheet, but silence. Even words like bespoke, smitten, and liminal have made their way back into everyday use.

So, what about Everywhen?

First recorded in the 19th century, Everywhen has quietly appeared in literature and pop culture ever since. It’s not a word you hear every day, and that’s exactly why it stands out. We didn’t choose it lightly.

Finding a name that reflects who you are and what you stand for is no small task. On its own, Everywhen is just a word. But what it represents speaks directly to our purpose.

“Always” and “at all times.”

That’s what captured us.

Why has our name changed – and what does it mean for you?

Let’s start with what matters most.

This rebrand will not negatively impact our clients, partners or brokers – financially or otherwise.

What it will do is bring together the strength of multiple trusted brands under one united identity. Everywhen represents the coming together of all the businesses that sat within the Ardonagh Advisory division, including:

Each of these brands has long served the insurance industry with deep expertise across a wide range of sectors. Their individual strengths were significant – but together, they offer something even greater.

Whether you’ve worked with Towergate, Walker Midgley, Finch or another name you’ve come to trust, the people you know and the values you respect remain. What’s changed is the scale of support behind them.

Everywhen is built to offer:

• - A broader range of insurance and risk services
• - Easier access to expert advice, however you choose to engage
• - A more connected experience across sectors and specialisms
• - A deeper understanding of your everyday challenges – and how to protect what matters most

What’s in a name?

Our name might have changed, but Everywhen is so much more than that. We’ve taken the time to reframe what really matters, consolidate our brand values and ensure we understand the everyday realities of our clients, brokers and partners in today’s economy.

It’s about showing up with expertise, care and clarity – making insurance feel effortless, relevant and rooted in the communities we serve. Because protecting what matters most isn’t just what we do. It’s who we are.