How To Use The Power Of Marketing To Acquire New Business In 2025

1. Optimise your online presence

Ensure your business has a professional, user-friendly website that showcases your products and/or services clearly. Invest time in learning about SEO (search engine optimisation) to make sure your website has a good ranking and is visible to your customers.

With SEO, it’s important to be aware that it may take time before you see results. Getting into the habit of posting regular, high-quality content will help you rank better in search engines in the long run. Factor in time to report on how individual pieces performed to see what’s working and what isn’t so you can tailor your content accordingly.

2. Leverage social media

Social media has become an indispensable tool for allowing businesses to connect to their target audience, and there is no shortage of platforms to choose from. Facebook, Instagram, Threads, TikTok, X (formally Twitter), Snapchat, Pinterest, YouTube, LinkedIn, Reddit, Nextdoor, Twitch, Bluesky...the list goes on.

Each platform attracts slightly different demographics, so, before you dive in, spend time tailoring your social media strategy based on the customers you want to target.

Once you’ve decided on the platform(s) you want to invest your time and effort into, make sure to post high-quality photos and videos of your work. Giveaways are great for boosting engagement and you can even partner with other brands or influencers to extend your reach and messaging.

If you have the budget, targeted ads could help reach your chosen audience more easily.

3. Collaborate with influencers

As touched on above, working with influencers is a great way to increase your brand awareness and break into new markets. Influencers can bring a creative and fresh perspective to your brand’s narrative as well as an authentic touch.

The cost of influencer marketing can vary largely depending on the individual creator and their following. If you’re looking to keep costs to a minimum, consider working with local nano-influencers (accounts with less than 10,000 followers); rather than payment, you can offer gifted experiences, products or services in exchange for reviews and user generated content (UGC).

4. Start a newsletter

If you’re not already doing so, start sending regular newsletters to your customers. These could include any important business updates, exclusive promotions for subscribers, tips and advice, testimonials, and links to your social media.

Newsletters allow you to build a stronger relationship with your customers and establish yourself as a credible expert in your field. You can also synergise your other digital marketing efforts in newsletters and further drive traffic to your website.

Top tip – make sure to personalise emails to make your clients feel valued.

5. Implement loyalty programs

Who doesn’t love a loyalty program? Studies show that 90% of Brits are signed up for at least one loyalty programme¹. To foster customer retention, you can reward regular customers with discounts, free services or exclusive promotions.

Similarly, you can also offer a referral scheme. This encourages word-of-mouth marketing and builds a loyal customer base while also being budget-friendly to you.

6. Offer special promotions

In addition to offering loyalty schemes, you might also consider offering discounts for first-time buyers to attract new clients.

You can also offer deals for bundles or seasonal discounts which you can promote through your website, social media, newsletters and local advertising.

7. Host events and workshops

Generate buzz and traction by hosting events and workshops that you can invite customers to. Events can help attract new clients and provide an opportunity to showcase your expertise and services. This could include product launches, new services on offer, or even seasonal promotions.

Be sure to market these events in advance to ensure a good turn out and successful event, e.g. social media posts, newsletters, press releases, offline marketing in store, posters in local businesses, etc.

8. Engage with the community

Consider getting involved with events going on in the local community. This could include sponsorship, donating prizes to charity events, hosting workshops or volunteering. Community engagement is important for businesses as it can help build a positive reputation and increases brand visibility.

9. Showcase testimonials

Encourage satisfied clients to leave reviews and testimonials. You can even offer incentives to encourage people to do so, like the chance to win a prize. You can then display these testimonials on your website and social media pages to build trust and credibility with other potential clients.

10. Stay up to date with trends

Keep up with the latest trends and incorporate them into your services. This might include offering new products and treatments that are in demand.

Sources:

1. https://business.yougov.com/content/50083-what-britons-want-out-of-loyalty-programmes-in-2024

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About the author

Alison Wild BCom (Hons), FMAAT, MATT, Taxation Technician is a highly respected industry professional who has been working with and advising SMEs in areas including tax, pensions, insurance and marketing for over 25 years. She is a fellow member of the Association of Accounting Technicians (AAT) and member of Association of Tax Technicians (ATT). She also has over 25 years' experience as a residential landlord.


This is a marketing article by Towergate Insurance. Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems we recommend that professional advice be sought.