Alison Wild
Head of Marketing, Towergate SME division
Alison is a highly respected industry professional who has been working with and advising SMEs in areas including tax, pensions, insurance and marketing for over 25 years. She is a member of the Association of Accounting Technicians (AAT) and Association of Tax Technicians (AAT) and also has considerable experience as a residential landlord.
Alison Wild BCom (Hons), MAAT, MATT, Taxation Technician is a highly respected industry professional who has been working with and advising SMEs in areas including tax, pensions, insurance and marketing for over 25 years. She is a member of the Association of Accounting Technicians (AAT) and Association of Tax Technicians (ATT) and also has considerable experience as a residential landlord.
Alison currently works at Towergate as Head of Marketing for the SME insurance division, specialising in commercial insurance leadership, strategy, offline and online marketing, and account management. Towergate is the UK’s leading independent insurance broking platform and forms part of The Ardonagh Group, an international network of over 100 offices and 7,000 people which incorporates leading brands in both Lloyd’s of London and global markets.
Holder of a Bachelor of Commerce (Hons) from the University of Edinburgh, she has previously served as Head of Marketing at Legal & General and Columbus Direct, and also worked at AXA PPP Healthcare and The Pensions Regulator.
Published Articles
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What Are The Fire Safety Regulations for Landlords?
Read our simple introductory guide to the key fire safety regulations UK landlords need to consider when renting out their properties.
October 31, 2023
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Asbestos: Your Duties as a Landlord
As a landlord, you have a duty of care to your tenants to protect them from any harm that can be caused in your property - including asbestos.
October 26, 2023
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What is a Landlord Checking Service?
Explore the benefits of a landlord checking service and how it can help you manage your property efficiently.
October 20, 2023
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Landlord Mould Responsibility: A Guide for Tenants and Landlords
Particularly during the colder and damper winter months, mould can be a real concern for both tenants and landlords in rented properties. Often caused by condensation, mould can be the result of maintenance issues or structural issues in the property, and can lead to health problems for residents.
October 18, 2023
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How to Become a Landlord
Becoming a landlord is an exciting but daunting experience. There are lots of considerations to take into account before you let out a property. To assist you, we’ve pulled together a beginner’s guide on how to become a landlord.
October 13, 2023
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Do I Need Landlords Insurance?
Learn the importance of landlords insurance and whether it's a must-have for your rental property investment.
October 12, 2023
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10 Tips for Sole Traders
Are you operating as a sole-trader? Here are 10 tips on everything from sole trader insurance to your employees.
September 30, 2023
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Creative Marketing Ideas for Small Businesses
SMEs don't always need hefty budgets to compete with industry big guns. Generate new leads and foster old ones with these genius marketing hacks.
September 28, 2023
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How to Rent Out Your House
To successfully rent their property, landlords need to complete certain paperwork and prepare the house for new tenants. Check out our full checklist here.
September 22, 2023
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Choosing the Right Level of Indemnity Insurance
When you take out public liability insurance, you’ll need to choose the level of cover you need. You’ll set a cover limit of £1 million, £2 million, £5 million or £10 million to protect your business if a claim is made against you. Choosing the right level of cover to suit your enterprise can be daunting, and it may be tempting to opt for a lower level and a potentially cheaper premium.
September 20, 2023
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Social Media for Small Businesses: A Guide
Check out our article on social media for new business from Towergate Insurance - fun facts, top tips and more!
September 14, 2023
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How to Add Value to Your Rental Property
With tenancy reforms edging closer and ongoing instability around mortgage rates, the current climate is proving challenging for buy-to-let investors. That said, high demand for properties to let and a wide pool of tenants to choose from mean investing in the right rental property can still provide strong returns in the long-term.
August 24, 2023
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Rebranding Your Business
Rebranding your business can help you to connect with a wider audience and attract new customers. If your business’ products and services have evolved since its inception, it can also be a way to realign your brand’s identity with your business as it stands today.
August 21, 2023
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Maintaining a Good Tenant Landlord Relationship
With huge competition for rental properties, and landlords feeling financial pressure, you must dedicate 100% effort to tenant-landlord relationships.
May 03, 2023
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Understanding Cyber Risks
Falling victim to a commercial cyber attack can cause SMEs financial loss, reputational damage and leave them even more vulnerable.
March 29, 2023
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Spring Statement 2023: What You Need to Know
In the March 2022 UK budget, Chancellor Rishi Sunak announced a number of support measures to help keep businesses in business.
March 20, 2023
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What are Tenants Looking For in Rental Properties?
With landlords under more pressure than ever to attract reliable tenants, read what today’s renters are looking for.
March 09, 2023
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The Cost of Living Crisis: The Impact on Landlords
With much of the media focus on the impact of the crisis on renters, let’s look at how the current climate is affecting landlords too.
February 24, 2023
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Why Your SME Needs Insurance
It is crucial to insure your small-to-medium sized business.
February 23, 2023
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Bad Weather Business Continuity Tips
Prepare your business for winter with Towergate's guide to bad weather business continuity planning.
January 06, 2023
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How to Weatherproof Your House for Winter
Simple tips to weatherproof your house for winter 1. Winterize the doors and windows · 2. House repairs · 3. Burst pipes · 4. Electrical installation · 5. Check the gutters · 6. Waterproof the roof · 7. Fire precautions
December 20, 2022
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How to Prepare your Business for Flooding
As your insurance broker our business focus is keeping you in business. We have helped our clients stay afloat when extreme weather events have damaged their business.
December 14, 2022
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What Landlord’s Insurance Do I Need?
Not sure what landlord’s insurance you need? Residential or commercial, mixed-use, or multiple premises we’ve got it covered.
December 08, 2022
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How to Calculate Rental Income
What are landlords' allowable expenses and how do they tot up? Read our guide to this and how to calculate total rental income here.
November 23, 2022
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What Small Business Grants Are Available in the UK?
Find out what small business grants are available in the UK and how to apply in our handy guide.
November 23, 2022
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Ways to Minimise The Risk of Claims on Your Plumbers Public Liability Insurance
Plumbing is a risky business, and even the most careful plumbers are not impervious to potential claims. Thankfully, there are a number of ways you can reduce the likelihood of claims on your plumbers’ public liability insurance, so you can keep your premiums as affordable as possible.
November 16, 2022
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A Guide to Video Calls and Interviews
In our article, we take you through some tips that will help you to impress your current or potential employers while working or interviewing via video call, whether you are brand new to remote working or just need a refresher.
November 16, 2022
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The Impact of Rising Costs on Fish and Chip Shops
As the cost of living rises across the UK, fish and chip shops and other takeaways are just some of the businesses affected by the increase in prices of various amenities and foodstuffs.
November 15, 2022
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What Is an SME?
All you need to know about SMEs including the new UK definition, the latest data and SME examples in our handy guide.
November 10, 2022
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How to Cut Energy Costs: A Guide for SMEs
Looking for ways to save energy and cut running costs for your business? Read our Guide for SMEs.
November 01, 2022
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The Cost of Being a UK Landlord
When renting out a property, repairs are inevitable. Whether caused by tenants, bad plumbing or intense weather conditions, as a landlord, you’re responsible for most of the repairs in your home. Over time, costs can start to add up rapidly, especially if you are letting multiple properties.
October 28, 2022
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ISDN and PSTN Switch Off – A Guide
ISDN and PSTN, BT, Virgin, Sky and TalkTalk all expect UK customers to switch over from analogue to digital by 31 December 2025.
October 24, 2022
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Taking Care of Your Back in the Workplace
According to Bupa, back pain is one of the leading causes of workplace absences in the UK. Between 2019 and 2020, almost 9 million workdays were lost due to musculoskeletal related issues (Bupa, 2022). We’ve pulled together some tips on how to take care of your back in the workplace.
October 03, 2022
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How To Build a Reputation as a Trusted Tradesman
With homeowners feeling the pinch of rising bills, finding a trusted tradesman to complete any property repairs at a fair price is more important than ever for would-be customers. As winter approaches, property owners may find themselves under pressure to keep on top of essential maintenance to keep their homes safe and cosy. In uncertain times, choosing a new tradesperson can be a daunting prospect – and many customers won’t know where to start.
September 05, 2022
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Is Buy-To-Let Still Worthwhile for Private Landlords?
When it comes to private landlords, one of the biggest considerations for 2022 is – is it still worth investing in a buy-to-let?
September 02, 2022
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Why Tradespeople Need Cyber Insurance
According to the Cyber Security Breaches Survey (2022), a whopping 39% of UK businesses identified a cyber attack in the previous 12 months. It is estimated that since January 2021 cyber crimes have cost UK businesses almost £3 billion (NFIB, 2022).
August 19, 2022
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The Future of Online Shopping
Online shopping has become a part of our everyday lives, but the collapse of online clothing giant Missguided earlier in the year raised questions about the future of online shopping.
August 09, 2022
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Five Insurance Products to Protect Your Small Business
A recent survey of small business owners found that just 26% of those asked had insurance cover for their enterprise if things go wrong.
July 14, 2022
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5 Ways Landlords Can Avoid Letting Fees
With agency costs a concern for many landlords, taking greater control in the letting process can be an attractive option. Save more with our simple hacks.
June 22, 2022
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Getting Rebuilding Costs Right to Avoid Underinsurance
With inflation continuing to rise and prices being driven up across all sectors of the economy, landlords should be aware that rebuilding costs may be higher than expected. This means that when making a claim, many will find themselves underinsured and left to pay the difference themselves.
June 14, 2022
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Rightsize Your Insurance
When you insure a building, it is your responsibility to decide how much to insure it for. Your broker or insurer cannot tell you this amount.
May 09, 2022
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Securing Your Van and Tools - Keeping on Top of Van Security
Whether you work for a small business or you’re a sole trader, we know that keeping your van and its contents safe from criminals is a year-round concern.
March 17, 2022
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Completing Your Tax Return
We've put together a quick guide and some handy tips to bear in mind when completing your tax return.
December 22, 2021
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Firework Displays - Safety and Insurance
A quick guide to liability, health and safety and what you need to consider if you're thinking of organising a firework display.
October 28, 2021
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The Ultimate On-Site Playlist
Towergate have explored the relationship workers, including manual labourers and construction labourers, have with music while working.
October 05, 2021
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Health and Safety in the Studio
At first glance, working in a photography studio may seem safer than shooting outdoors, but studios can come with their own selection of hazards.
August 20, 2021
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Loss Gross Profit Versus Increased Cost of Working Cover
Loss Of Gross Profit and Increased Cost of Working cover are types of business interruption insurance. But how do they work and how are they different? We look into each to help you decide.
August 20, 2021
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Business Insurance Jargon Buster - the ins and outs of insurance
Use our simple jargon buster to find out what various business insurance phrases and terms mean.
July 02, 2021
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D&O Insurance Explained
Find out more about directors and officers insurance and how it can covers your D&Os for liability claims in the strict legislative and regulatory world in which we work.
June 12, 2021
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Workplace Mental Health - Ensure Your Business is Mindful of Employees' Wellbeing
As an employer you need to be mindful of mental health issues and their impact on their workforce, in order to protect both your staff and your business.
March 07, 2021
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Making Tax Digital for Businesses
Making Tax Digital (MTD) will affect all businesses and is a key element of the government’s plans to make it easier for businesses and individuals.
November 25, 2020
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Starting Your Own Business vs Buying a Franchise
Buying a franchise may offer stability and support but succeeding at starting your own business is extremely rewarding. Compare both options in our article
August 13, 2020
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Beginner's Guide to Lending Your Holiday Home to Friends and Family
If you want to treat family and friends by offering them a staycation break in your home-from-home, read a few basics to avoid potential mishaps.
July 01, 2020
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The UK’s Top Cities for Gardening Loving Renters
To help garden lovers, we analysed the UK’s 25 largest cities by population figures, to determine the most ‘gardener-friendly' cities for renters.
June 25, 2020
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Licensed Premises Guidance During the Covid-19 Outbreak
Covid-19 has created unprecedented issues for pubs, bars, nightclubs and other licensed trade businesses. Read our guide to help your venue at this time.
May 29, 2020
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What Government Support is Available for Coping with Business Interruption?
Read a summary of the help available for coping with business interruption during the Covid-19 epidemic, depending on the type of business you have.
May 03, 2020
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Coronavirus Update: Help for Self-Employed Professionals
Financial relief measures for UK businesses and tradespeople during the coronavirus outbreak has now been extended to full-time self-employed professionals
March 27, 2020
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A Beginner's Guide to Working from Home
For many of us, working from home something we can do from time-to-time. But when it becomes an everyday thing, it can help to follow a few tips to structure your time and space!
March 20, 2020
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The UK’s Top Cities for Those Wishing to Rent with Pets
We analysed the UK’s 25 largest cities by population figures to determine the most ‘pet-friendly’ locations for renters looking to move in with their pets.
February 17, 2020
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Paying Tax on Holiday Lettings
Do you have a holiday home that you rent out? If you do, you could be eligible for some significant tax benefits.
October 07, 2019
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How to calculate your rental yield
Rental yield is a crucial factor to consider when purchasing property. Find out what it is, how to calculate it and what’s considered a good rental yield.
September 06, 2019
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An Employer's Guide to Holiday Pay Rules
Read our employers' guide to holiday pay rules to find out what employers can and can’t do when it comes to holidays.
July 25, 2019
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Top property apps for holiday-lets and buy-to-lets
If you’re looking for the perfect holiday home or investment property in the UK, check out these useful apps and websites.
July 10, 2019
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What do students want from accommodation?
Read how a student landlord should go about finding a student property and subsequently maintaining good communications with student tenants.
May 17, 2019
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How Can Landlords Adapt to the Changes from the Tenant Fees Bill?
The Tenant Fees Bill will become law on 1 June 2019. Find out how the ban on letting agent fees could have a multitude of effects on you as a landlord.
April 03, 2019
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HR Guide for Businesses
Our HR guide for businesses will walk you through the essentials, so you’re ready to improve and enhance your company’s HR practice.
November 27, 2018
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Top Photography Tips
Read some great photography techniques and tips in our guide.
November 27, 2018
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Business Continuity Planning
Create a strong business continuity plan to help keep your business on its feet in a crisis. We list the things which make up a strong continuity plan.
October 24, 2018
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How Will New HMO Rules Affect UK Landlords?
What will new Government rules regarding HMO licensing rules mean for London’s buy to let landlords?
September 27, 2018
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Unoccupied Home Insurance Explained
Insurance for unoccupied homes can be confusing. In this guide, we cover all the essential facts and information to help you keep your home as secure as possible while you are away.
June 26, 2018
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Buying a van that works for your business
Buying a commercial van is a big deal – and choosing which model to buy, as well as weighing up the pros and cons of new versus second hand can make a big difference to business.
June 05, 2018
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How do You Hire Your First Employee?
Hiring your first employee can be nerve-wracking. In this guide, we explain the steps that you need to take when hiring your first employee.
June 05, 2018
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Ultimate Guide to Workplace Health and Safety
Workplace health and safety is an important part of running a business. Check out our guide to protecting your employees, visitors and yourself.
May 30, 2018
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Guide to Rights and Responsibilities for Freelancers
Do you work freelance? Thinking of a move into self-employment? In this article, we'll help you prepare for life as a freelancer with all the vital facts.
March 08, 2018
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Tenant Referencing for Landlords
Before entering into a legal contract with a tenant, landlords should carry out careful referencing checks.
February 14, 2018
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Financial Failure and Travel Insolvency Insurance - EU Directive
Discover our new financial failure and travel insolvency insurance scheme in order to meet the requirements of the July 2018 EC Package Travel Directive.
January 10, 2018
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Covering Contractors Under Employers' Liability Insurance
As an employer you will need employers’ liability insurance. Read how to ensure your policy covers all workers that require it.
November 15, 2017
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How to Insure Your Shop’s Stock
Our guide to everything you should consider when calculating the necessary insurance for your business' stock.
September 20, 2017
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Guide to Probate and Property
Read our guide to probate, property involved and how to make sure it is insured.
August 08, 2017
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When is the best time of year to sell your home?
We've put together advice for selling your property in each season. Read on to find out when the best time is to sell in an ever changing property market.
August 02, 2017
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How to be Self-Employed: A Guide
Starting your own business is one of the most exciting career moves you can make. Our guide looks at the key things to consider when working for yourself.
June 14, 2017
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Where’s the Best Place to Buy Property in Europe?
If its location's still TBC, your holiday home could be most cost-effective in a wisely-chosen country. Here are Europe's second property hotspots.
December 19, 2016
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The UK Law of Negligence Explained
In this article, we explore negligence laws in the UK, offer advice to help minimise your professional liability, and tell you how to seek help if you’re the victim of professional negligence.
December 19, 2016
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Where to buy a holiday home in Europe
Finding the ideal spot to buy a holiday home can be tricky, so we've put together a guide to four sunny European holiday home hotspots.
December 19, 2016
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What are the Copyright Laws in the UK?
Copyright law is usually a complex topic to navigate - read our simple guide, where we break down the critical points into bite-size chunks for you to understand with ease.
December 08, 2016
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What to Do When Marketing Your Holiday Home
Marketing your holiday home is crucial to it being a successful business venture. This article covers some of the most vital points that can aid your success.
November 11, 2016
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What to do with an Empty House
Deciding how to deal with an empty house is no simple task. Whether you sell, rent out, move in or renovate, use our guide to make an informed choice.
October 26, 2016
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Global Bosses - What you need to know when working abroad
Brits are top of the list for who's most on the move in the global workplace. Our infographic will introduce you to your new boss and work culture abroad.
October 25, 2016
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A Landlord’s Guide to Paying Tax on Rental Income
This guide explains how to calculate your rental income and how to declare it to HMRC, with some helpful tax advice for landlords.
October 20, 2016
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Product Liability for an Online Business
Our guide gives you advice on product liability if you run a website or online business. Get tips on what you might need to stay covered in your industry.
October 17, 2016
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Character Reference Template for Landlords
As a landlord, you may sometimes have to provide past tenants with character references. Download our template letter and tips on what to write.
October 10, 2016
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Commercial Property: The Rebuild Cost
This article will look at calculating the rebuild cost of commercial property for homeowners and landlords looking for property insurance.
October 04, 2016
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Costs of Being a Landlord
Whilst letting property can be a great way to make money there are still many costs associated with being a landlord.
October 04, 2016
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What to Do if Your Tenant Stops Paying Rent
Our guide for landlords if tenants won't pay their rent. What measures you can take to recover rent and what happens if your tenant won't move out?
September 27, 2016
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The Professional’s Guide to Workplace Productivity
The office may not top the list of inspiring places to work, but help is at hand. Here’s a list of clever ways to stay on task and improve productivity.
September 06, 2016
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A Nation Divided on ‘Unlimited Holiday’
65% of workers do not think their employer should offer unlimited holiday. We surveyed 1,000 adults in the UK to gain insight into their thoughts.
August 01, 2016
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How often should risk assessments be carried out?
How often risk assessments are carried out can be vital in any business but usually residential care homes require personal plans for fire safety.
July 05, 2016
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How Do Buy-To-Let Mortgages Work?
Landlords purchasing property to rent out are likely to need a Buy-to-Let mortgage. Read on for more information on how your letting will be financed.
June 02, 2016
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Is the Rent a Room Scheme Right for You?
UK residents can now earn up to £7500 a year tax free by letting out space in their home. Here are a few things to consider.
May 17, 2016
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What Certificates do Landlords need to Provide?
For a tenancy to be lawful, landlords must make sure to supply a variety of important documents. Learn more about what these are here.
May 16, 2016
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New Markets: 5 Tips for Assessing Risks & Opportunities
Discover Towergate Insurance's five tips for getting into new markets. Great for start-ups and established companies alike!
April 13, 2016
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The Risk-Takers: Businesses Who Gambled & Succeeded
What household names have rolled the dice and taken a risk? You'd be surprised! Towergate Insurance looks at some of The Risk Takers
March 21, 2016
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How to Protect Yourself When Hiring a Subcontractor
Hiring a contractor or freelancer is different to hiring a standard employee, and it's not without risks. We explain how to insure yourself.
March 21, 2016
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Are you ready to scale up your business?
When your company is thriving, you may consider scaling up. This article looks at key considerations to take into account when scaling up your business.
March 21, 2016
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What's in a Name? Choosing the Perfect Moniker for Your Business
Your company's name is the most powerful piece of branding, so let Towergate Insurance give you some helpful tips for picking the right moniker.
March 17, 2016
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Business Longevity: How to make sure your business remains a success
Our infographic takes a look at why businesses in the UK often fail within the first five years and how to overcome the odds.
March 15, 2016
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The Impact of Bad Weather on Small Businesses
Towergate Insurance presents research on the effect of bad weather on small businesses. Prepare your small business with our data in mind.
January 27, 2016
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A Guide to Care Home Insurance
In this guide, we cover the essentials to getting the best care home insurance. Showing you what to keep an eye out for and how to protect your residents and yourself.
November 08, 2015
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Landlord Stress and How to Avoid It
Find out the major causes of stress for landlords and what you can do to prevent them happening to you with Towergate Insurance's latest article
September 23, 2015
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Online Marketing Advice for Tradesmen
Spread word of your service to a wider audience and increase your customer base. Learn the latest online marketing tips for tradespeople here.
September 12, 2015
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Power of Attorney and Executive Trustees
Learn about taking responsibility for a property with the power of attorney or an as executive trustee in our quick and helpful video.
August 28, 2015
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What to do After an Accident at Work
Learn how to correctly deal with an accident at work and keep your business best protected with health and safety measures and employers liability
August 15, 2015
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Refunding and Cancelling Your Property Insurance
Thinking of buying property insurance via Towergate? Here’s a helpful video outlining our cancellation policies.
May 28, 2015
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Business Insurance Checklist
Get the best business insurance. Our checklist will help you understand what makes the best business insurance and what you can do to be best protected.
April 17, 2015
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The Difference between leasehold and freehold property
Read our guide to leasehold, freehold and shared freehold property ownership. Understand how it affects your choices and find more resources for property…
February 26, 2015
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Landlord Responsibilities
What responsibilities does a landlord have? Understand your duties as a landlord from health and safety to legal requirements.
January 29, 2015
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What is a tenancy deposit protection scheme?
Find out more about tenancy deposit protection and why it is so important in this useful landlord video guide from Towergate.
January 27, 2015
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Types of Tenants - A Landlord's Guide
Find out more about the types of tenants you, as a landlord, could take on - from DSS to professional tenants in this useful video guide from Towergate.
January 27, 2015
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An infographic guide to modern motivation techniques
Our infographic explains that in modern business, it takes more than money to motivate a workforce. Work-life balance among other things is essential.
November 12, 2014
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Displaying Your Employers' Liability Certificate
Find out about how and where to display your employers liability insurance certificate and the legal implications if you don't in our useful video.
November 03, 2014
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Employer Reference Numbers
As part of our employers' liability insurance video series this video looks at what your employer reference number does and why it’s so important.
November 03, 2014
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Insuring for Malicious Damage by Tenants
How to get cover for malicious damage or theft by tenants. Why some insurers won't cover you and why being aware of risks can help protect your property.
October 10, 2014
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Why Some Types of Tenant are Higher Risk than Others?
Guidance for landlords on various types of tenant. From students to DSS tenants, we look in to why insurance can be tricky and how we can help.
October 10, 2014
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What is Commercial Landlord Insurance?
Find out exactly what commercial landlord insurance is and why it's vital cover for anyone renting out to a third-party business in our useful video.
October 07, 2014
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Loss of Rent Insurance for Landlords
How you can prevent losing income from your property if it becomes uninhabitable with loss of rent insurance? A useful video guide from Towergate Insurance
May 30, 2014
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Buy to Let Insurance Guide
We explain the ins and outs of buy to let property insurance.
February 26, 2014
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Tax Tips for a Small Business
Read our guide to different business types and the tax responsibilities of each.
June 16, 2013
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Health and Safety: How to Carry Out a Risk Assessment at Work
Find out why risk assessments are important and how you can avoid accidents and help to reduce a liability insurance claim.
February 10, 2013
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Smart tips for protecting your small business
Protect your small business with tips and advice on managing your cash flow, finding the right staff and much more from Towergate.
February 10, 2013
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Starting an online business
If you're thinking about starting an online business check out our useful guide looks at the issues and costs of an online start-up
February 01, 2013
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Patent and Intellectual Property Rights
Find out how you can protect your intellectual property and patents by reading Ruth Badger's useful guide, courtesy of Towergate Insurance.
February 01, 2013
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Health and Safety in the Kitchen
Find out how you can prevent accidents like slips and trips as well as avoid liability claims in a working kitchen environment with Towergate's quick guide
February 01, 2013
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The good landlord guide
Win your tenants over by being one of the "good guys" and get the most out of your investment. Check out our quick guide to being a good landlord.
February 01, 2013
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Pub Facts - Did You Know?
What's the most common pub name? The answer to this and more in our article with fifteen fun facts about the great British pub!
February 01, 2013
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The Power of Sales
Business entrepreneur, Ruth Badger, gives advice on how companies can set sales targets and improve conversion rates, courtesy of Towergate Insurance.
February 01, 2013