How To Promote Self-Care And Skincare To Your Clients In The New Year

For beauticians, this is the perfect time to promote the importance of self-care and skincare to your clients. Here’s how you can help your clients rejuvenate their skin and overall health to get 2025 off to a positive start.

Hydrate and moisturise

Proper hydration is imperative for skin health. Without it, your skin will struggle to maintain its elasticity, which can lead to wrinkles and fine lines developing. As well as helping you to maintain your youthful complexion, it also keeps your skin healthy and reduces your risk of sunburn.

Make sure you encourage your clients to drink plenty of water to rehydrate their skin from within. Healthcare professionals recommend roughly eight glasses of water per day, which is roughly between two and two-and-a-half litres.

To complement this, we recommend suggesting hydrating facial treatments like masks and serums which are rich in hyaluronic acid to replenish moisture.

Detox and purify

Christmas might be behind us, but the impact of overindulging might dwell on our skin for a while to come. Having a post-holiday detox is therefore essential to get the skin back to baseline.

While your clients get back into their normal routine, we suggest offering treatments like detoxifying facials which use clay masks, charcoal or antioxidant-rich products to draw out impurities and revitalize the complexion.

Repair and rejuvenate

The low humidity associated with winter weather, coupled with the indoor heating, can leave skin looking dry and lacklustre.

Consider promoting treatments that focus on repairing the skin barrier, such as those containing ceramides, peptides, and vitamin E. Microdermabrasion or gentle chemical peels can also help to remove dead skin cells and reveal a brighter complexion.

Soothe and calm

According to YouGov, 45% of Brits find Christmas to be a stressful experience and sadly for many, that stress doesn’t subside on Boxing Day¹. The post-holiday blues can leave many people feeling anxious, sad and stressed, all factors which can contribute to skin sensitivity and breakouts.

To soothe and calm, recommend calming treatments like those with aloe vera, chamomile, or green tea to soothe irritated skin and reduce redness.

Boost the glow

Keeping a healthy summer glow in winter can be tricky. To avoid damaging the skin barrier (known as the lipid layer) avoid hot showers and instead take shorter, cooler ones.

You can also help your clients regain their glow with brightening treatments. Products containing vitamin C, niacinamide, or glycolic acid can improve skin tone and reduce the appearance of dark spots. Light therapy sessions can also stimulate collagen production and enhance the skin's radiance.

Self-care rituals

When you feel good, you look good. Failing to take care of your mental health and overall health can impact your appearance and manifest physically.

Encourage your clients to carve out time in their week for ‘me time’ when they can put themselves first and do something they enjoy to recharge their batteries. Studies show that spending time alone to prioritise self-care can improve concentration, productivity and relationships.

You might also emphasise the importance of establishing self-care routine that involving skincare, balanced nutrition, regular exercise and adequate rest. Offer guidance on creating at-home spa experiences with products like essential oils, bath salts, and calming teas to promote relaxation and well-being.

Personalised consultations

Invite clients for personalised skincare consultations to assess their post-holiday skin needs. Tailor your treatments and product recommendations to their specific concerns, ensuring they receive the best care possible.

By spreading awareness of these post-Christmas self-care and skin care tips, beauticians can help their clients start the new year with a fresh, glowing complexion and a renewed sense of well-being. This not only benefits your clients but also strengthens their trust and loyalty to your expertise and services.

Sources:

1. https://yougov.co.uk/society/articles/51158-mums-find-christmas-more-stressful-than-anyone-else

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About the author

Diane Caplehorn is a respected industry leader with over 25 years' experience within the insurance sector. She works across a wide spectrum of insurance products and policy development, delivery and optimisation for health and beauty, professional risks and martial arts clients.

Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems, we recommend that professional advice be sought.