The Surprising Botox Beauty Trends Of 2025

This shift sees people turn away from injectable procedures that make it obvious they’ve had work done in a move that marks the beginning of the ‘undetectable era’ of cosmetic treatments. This new era sees more and more people asking their clinicians for subtle and preventative Botox to enhance the way they look without dramatically altering their appearance.

This aspiration carries us through to the top Botox trends of 2025, which is all about people wanting to, ‘look like themselves – but ageless’.

Say ‘cheese’

It’s all about that youthful smile, as one of the top Botox trends for year focuses on smile line correction. It’s normal for the muscle and skin around our mouth to reflect the usual pattern of our smile, something which, for most people, deepens with age. Smile line Botox helps to make the smile more youthful again, with the professional administering Botox to the muscles around the mouth to paralyse them, in turn relaxing the deeper smile line etches and halting the formation of wrinkles in that area.

Now, relax

Whether due to an office job, sedentary lifestyle, or something else, many of us hold tension in our shoulders and neck that can lead to a ‘bunched up’ appearance. People are increasingly turning to Botox’s muscle relaxing effects to effectively loosen this area, with the professional typically injecting Botox into the trapezius (also known as traps), a large muscle that runs from the neck into the back. This procedure not only relaxes the shoulder but elongates the neckline and helps to improve posture.

The tech neck solution that’s IT

In today’s world of heavy smart device usage, ‘tech neck’ – whereby persistent bowing of the head causes the skin of the neck to prematurely develop wrinkles – is increasingly becoming a concern. Fortunately, tech neck can be effectively treated by Botox by forcing the tensed muscles that create those lines to relax. This procedure is expected to be particularly popular this year and beyond, as people turn to cosmetic intervention to ease the physical effects of our tech-heavy lifestyles.

‘Jaw welcome’

The jaw area remains a popular area to be treated with Botox, as more people turn to the trusty injectable to enhance their jawline. The masseter, the large muscle in your cheek, is typically the target of these procedures, as this muscle can strengthen through repeated use, e.g. chewing, in some people. Botox administered to the masseters of the cheeks cause these muscles to atrophy in the following weeks, resulting in a dramatically slimmer jawline.

‘Eye slept well last night’

This year, people are wanting to look fresher and more awake, and they’re turning to Botox to do it. While Botox can’t treat dark circles – this is typically the purview of fillers rather than Botox – it can treat wrinkles created in this area from muscle tension. A light application of Botox to the under-eye area can effectively relax these muscles, creating a refreshed, hydrated and well-slept appearance.

It’s all about prevention

The trend of using non-invasive cosmetics preventatively is expected to pick up speed this year, as increasingly younger scores of people turn to Botox to prevent cosmetic concerns from arising in the first place. Those in their twenties to early thirties may seek to pre-emptively stop the formation of wrinkles on their skin with the help of Baby Botox, which relaxes the administered areas and therefore prevents the formation of wrinkles. Popular areas of focus are the forehead, mouth and eye areas.

Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems, we recommend that professional advice be sought.

Get an aesthetics insurance quote from Towergate

Towergate can provide aesthetics insurance for qualified Botox practitioners. Call our team or request a quote online via our form.

To be eligible for Towergate beauty insurance you must be medically qualified as a surgeon, doctor, dentist or nurse, with a current registration with the GMC, GDC or NMC, or equivalent if you are an overseas delegate.

Business insurance from Towergate

We offer all types of business insurance — it’s quick and easy to request a quote either online via our forms or by calling us on 0333 060 0915.

About the author

Diane Caplehorn is a respected industry leader with over 25 years' experience within the insurance sector. She works across a wide spectrum of insurance products and policy development, delivery and optimisation for health and beauty, professional risks and martial arts clients.

Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems we recommend that professional advice be sought.