Fendi Celebrates Their 100th Birthday

Known for its craftsmanship and attention to detail, the brand has consistently stretched and shaped the boundaries of fashion while maintaining a strong connection to its roots.¹

Family-led business

Fendi’s early success was built on a family-led approach to business. The founders and their descendants played a central role in shaping the company’s direction, with multiple generations contributing to its growth². This continuity helped preserve the brand’s identity while allowing it to adapt to changing tastes and trends.

Era-defining designs

Throughout its history, Fendi has introduced countless signature styles and design elements that have become synonymous with luxury. From distinctive stitching techniques to innovative use of materials, the brand has often been at the forefront of fashion innovation.³ Its accessories in particular have become enduring symbols of status and style.⁴

Marking a milestone

Fendi celebrated its 100th anniversary with a show that paid homage to its heritage, featuring designs rooted in its original focus on leather and shearling.⁵ The event highlighted the brand’s continued emphasis on family, tradition, and craftsmanship, even as it navigates a changing creative landscape.⁶

Protecting what matters

Whether it’s a designer handbag, a bespoke wardrobe, or a home filled with valuable collections, high-value possessions deserve specialist protection. For those with unique or high net worth assets, standard insurance may not offer the right level of cover.

Towergate’s Mid to High Net Worth Home Insurance is designed to safeguard homes and belongings that require more than just the basics, offering tailored policies for art, jewellery, fashion, and more.

Sources:

[1] Cathy Horyn Milan Fashion Review: Gucci, Fendi

[2] Fendi Autumn/Winter 2025: inside the 100th anniversary show | Marie Claire UK

[3] Silvia Venturini Fendi | BoF 500 | The People Shaping the Global Fashion Industry

[4] Cathy Horyn Milan Fashion Review: Gucci, Fendi

[5] Fendi Autumn/Winter 2025: inside the 100th anniversary show | Marie Claire UK

[6] Cathy Horyn Milan Fashion Review: Gucci, Fendi

About the author

James Cooper is a respected industry leader with over 10 years' experience in the home and property insurance sector. He works across a broad range of insurance product and policy development and delivery, including product development; customer sales and marketing; and P&L accountability.