A business’s online reputation is one of the most precious things it needs to be considerate of in a world dominated by the internet. With over 50% of customers making judgements of a business by their online reviews, and 95% of customers more likely to share a poor experience than a good one, a business has to be ready to respond to their customers efficiently and publicly.
With so many ways a business has to be aware of their online presence, it can be difficult to know what to do to protect your online reputation. We recently opened questions to business tycoon and former Dragons’ Den star, James Caan, on what measures you can take to manage your online reputation efficiently and effectively. Read on for our interview with James, and his answers for your Twitter questions: